Joburg City Parks & Zoo scoops two international awards

11 July 2017

 

The Johannesburg City Parks & Zoo’s ingenious “If One Dies, Another Species Thrives” billboard and poster advertising campaign has won the City of Johannesburg’s entity two of the most sought-after international awards at this year’s Cannes Lions Festival in France.

 

The campaign, conceptualised by Y&R advertising agency to create public awareness of the entity’s conservation initiatives, saw it walk away with two bronze medals at the glittering and star-studded awards ceremony in June.

One of the two adverts – featuring a frog, snake and bat – was placed third in the overall outdoor category for thought-provoking billboards and street posters. The other – featuring a frog, snake, bat and bird – won the bronze medal in the outdoor public sector campaign category.

Each advert features the outline of an endangered animal next to another animal or insect that would be considered a pest, with the message: “If one dies, another species thrives.”

JCPZ’s conservation programmes highlight the need to ensure the survival of all species to protect the delicate ecological cycles and ecosystems.

JCPZ General Manager of Marketing and Communications Letta Madlala was over the moon about the awards.
“We’re delighted about this recognition. Those in the advertising industry will testify that the Cannes Lions Awards are coveted and well-respected awards.

“This festival honours the best creative work of the year across the branded communication spectrum. It is the touchstone of creative excellence,” Madlala said before thanking Y&R for its “creative genius”.

This year marked the 64th edition of the International Cannes Lions Festival, which honours inspirational work in creative communications, entertainment, design and technology.

For more information on the JCPZ’s conservation programmes log onto www.jhbzoo.org.za.